Privacy policy

I am Yassine Essaadi, trading as YE Consultancy, an independent freelance SEO consultant based in Swindon, UK. This privacy policy outlines how I handle personal information collected through this website (ye-consultancy.com) and through direct client communications. I respect your privacy and process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

I only collect personal information that you choose to provide directly to me. This includes your name, email address, telephone number, website URL, and project notes submitted via the consultation contact form or sent directly via email or telephone calls. When you browse the website, standard technical connection data such as basic device and browser identifiers may be logged automatically by the web server for security and operational monitoring.

I use your personal details exclusively to respond to your initial enquiries, prepare SEO proposals, deliver consultancy and audit services, manage invoicing, and communicate project updates. If you explicitly consent to receive SEO industry updates or insights, I may contact you with relevant educational content. I never sell, rent, or trade your personal data with any third party for marketing or advertising purposes.

This website uses standard first-party and performance cookies to understand how visitors interact with site pages, identify navigation issues, and ensure fast page loading times. These analytics scripts collect aggregated, anonymised statistics such as page visits and time on page, without creating persistent individual user profiles. You can adjust your browser settings at any time to decline or remove non-essential cookies.

To operate this website and deliver professional client deliverables, I rely on trusted service providers including secure cloud website hosting, encrypted email infrastructure, and professional SEO analytics platforms. All third-party providers are vetted to ensure they adhere to stringent data protection standards and UK GDPR compliance requirements.

I retain personal information only for as long as necessary to fulfill the purposes for which it was collected. Prospective client enquiries that do not result in an engagement are deleted after twelve months. Records relating to contracted client work, audit deliverables, and invoicing are securely retained for up to six years to comply with statutory UK accounting and legal obligations.

Under UK GDPR, you have statutory rights concerning your personal data. These include the right to request access to the personal data I hold about you, request the correction of inaccurate details, request the erasure of your data where no overriding legal obligation exists, request restriction of processing, and object to processing. To exercise any of these rights, contact me directly using the details provided below.