ProfessionalSEOConsultantforSustainableSearch Growth
Your website should bring in qualified enquiries and revenue, not just traffic. I'm Yassine, an independent SEO consultant helping businesses improve organic visibility, attract the right visitors and turn search into measurable commercial results.
Yassine Essaadi
Independent SEO Consultant
SEO Consultant
Tailored SEO Strategies for Sustainable Growth
I am Yassine Essaadi, an independent SEO consultant helping UK, national and international businesses build sustainable organic search visibility. YE Consultancy is an independent consultancy, not an agency — you work directly with me, with no account managers and no handovers.
Through my SEO consultancy services, including as a freelance SEO consultant, I combine technical SEO, content strategy and clear site structure, with every recommendation tied to your commercial goals: enquiries, sales and profitable organic traffic.
Commercially focused keyword research and content strategy aimed at the enquiries and sales that matter to your business.
Solid technical SEO, authoritative content and clear site architecture that build durable search authority and attract high-intent visitors.
Tailored SEO strategies for sustainable growth.
National SEO
I build scalable site architecture and category strategies targeting commercial UK keywords.
International SEO
I manage hreflang, language and region targeting and clean technical architecture for multi-country sites.
Local SEO
I handle Google Business Profile optimisation, local landing pages, consistent citations and reviews to improve map-pack and local visibility.
B2B SEO & Leads
I align SEO with longer sales cycles and several decision-makers through service pages, resources and case studies that attract qualified enquiries.
Ecommerce SEO
I optimise category pages, product descriptions and faceted navigation, focused on conversion and revenue rather than traffic alone.
Technical SEO
As a technical SEO consultant, I audit crawlability, indexation, site speed and structured data and work with your developers on fixes.
SEO Audits
I provide clear audits prioritised by commercial impact, showing what is holding organic growth back and where to start.
AI Search Optimisation
I structure content so it stays visible in Google AI Overviews, ChatGPT-style tools and other answer engines.
Yassine Essaadi, Independent SEO Consultant
Work Directly With Your SEO Consultant
YE Consultancy is run by one independent SEO consultant, so you speak to me on every call. When you work with me as your freelance SEO consultant, I do the thinking, analysis and strategy myself, with no account managers or layers between you and the work.
You receive a tailored strategy built around your market, site and commercial goals rather than a generic checklist. If you are ready to hire an SEO consultant, I will start by understanding your market, site and goals.
You get plain-English reporting, prioritised next steps and honest measurement of what matters to your business, such as qualified enquiries and sales, on a cadence agreed together so you always know what is being worked on.
SEO Consultancy for Businesses That Rely on Search
SEO priorities differ by sector, business model and customer journey, so I adapt my approach to each business I work with.
Small and medium-sized businesses often have limited budgets and little in-house SEO knowledge. I prioritise practical fixes, optimise existing content and target commercial keywords, while building a realistic plan for sustainable organic growth.
Tradespeople, clinics and professional services need calls and bookings, not just visits. I focus on local landing pages, Google Business Profile, reviews and local-intent keywords.
Online stores need scalable category structures, clear search-intent alignment and control over duplicate content from filters and variants. The goal is targeted traffic that converts into purchases.
B2B buying journeys are longer and involve several decision-makers. I align content and service pages with your sales cycle to attract qualified enquiries rather than generic traffic.
I am UK-based, and I also work remotely with international English-speaking businesses, from local visibility to multi-country projects.
Five steps to sustainable search growth.
Discovery & Audit
I learn your business model, site, markets and competitors and review current performance to agree clear SEO goals.
Strategy
I build a prioritised roadmap from the audit, covering keyword and intent research, content, technical priorities and authority building.
Implementation
Your team or developers can carry out the changes with my guidance and briefing, and I can support or handle hands-on work where agreed.
Measurement & Optimisation
I track organic traffic, enquiries and other commercial metrics, diagnose changes and refine the strategy.
Growth
I scale what works and identify new organic-search opportunities.
Discovery & Audit
I learn your business model, site, markets and competitors and review current performance to agree clear SEO goals.
Strategy
I build a prioritised roadmap from the audit, covering keyword and intent research, content, technical priorities and authority building.
Implementation
Your team or developers can carry out the changes with my guidance and briefing, and I can support or handle hands-on work where agreed.
Measurement & Optimisation
I track organic traffic, enquiries and other commercial metrics, diagnose changes and refine the strategy.
Growth
I scale what works and identify new organic-search opportunities.
Clear Scoping & Honest Consultant Trust
I believe search engine optimisation should be transparent. When you work with YE Consultancy, you get clearly defined deliverables and a strategy aligned with your business objectives.
I work as an SEO Consultant UK for businesses across the UK, and I work remotely with businesses in UK Cities & Areas and International Locations. Every engagement is shaped around regional market dynamics and any multilingual or cross-border considerations.
UK & Global Search Strategy
Targeted campaigns built for competitive domestic rankings across the UK alongside multiregional and international search expansion.
Hands-on Technical Execution
I personally handle technical audits, site architecture changes and schema work.
An independent consultancy model provides a lean and flexible way to access SEO support. Engagements can be structured around your priorities, available resources and commercial objectives.
Lean Consultancy Model
A streamlined consultancy structure keeps the focus on strategy, implementation and measurable SEO priorities.
Flexible Engagement Terms
Choose from clearly scoped consulting, project or ongoing engagement options based on the level of SEO support your business requires.
Focused Scope
Work is focused on your commercial priorities, so effort goes where it is most useful.
How I Scope and Quote SEO Work
SEO work is quoted in writing after I understand your site, market and goals; the cost depends on scope, not a fixed package.
Independent SEO Consultant
Tailored project and ongoing consultancy options scoped around specific deliverables agreed in advance.
- Direct strategy and implementation from me
- A roadmap matched to your business goals
- A one-off audit, a defined project or ongoing monthly consultancy
- Clear deliverables agreed before work starts
Factors I Consider
Every project quote takes into account the commercial context and specific technical requirements of your site.
- Size and complexity of the website
- Markets and languages targeted
- How competitive your search landscape is
- How much implementation support you need
Real Case Studies and Honest Reporting
Use the case studies to judge whether YE Consultancy is the right fit for your goals. Each one sets out the challenge, the strategy I used and what was implemented, so you can see how I work before you get in touch.
Search Has Evolved Beyond Traditional Rankings
Search now extends beyond traditional results into Google AI Overviews and answer tools such as ChatGPT, Gemini and Perplexity. Your customers increasingly get synthesised answers as well as blue links, so visibility means being clear and credible in both.
As part of my SEO consulting services, I structure content with concise answers supported by depth, add schema markup where appropriate and strengthen authority signals, so your pages are better understood by search engines and AI-assisted platforms. No one can guarantee that any platform will cite a site, so I focus on clarity, accuracy and genuine authority through AI search optimisation.
Frequently Asked Questions About Working With an SEO Consultant
Get Started
Ready to Discuss Your SEO Goals?
Tell me about your website, current SEO challenges and business goals, and I can assess where focused SEO support could make the greatest difference.
If you're ready to get started, get in touch. This can be the starting point for an SEO project or a focused SEO campaign.