SEO strategy for online stores, DTC brands, and marketplace sellers
I help ecommerce merchants and growing retail brands turn organic search into a steady, profitable acquisition channel. Every audit, technical architecture plan, and growth roadmap is delivered directly by me — no junior staff, no recycled agency slide decks.
How I partner with retail founders & heads of growth
- Direct consultant access on every call and audit
- Tailored search strategies built for your product margins
- Clear technical fixes without agency account managers
Yassine Essaadi
Independent SEO Consultant
Core eCommerce Search Focus
DTC & Brand Stores
Structuring high-converting collection hubs, category taxonomy, and product schema.
Multi-Brand Marketplaces
Resolving faceted navigation, crawl bloat, and product indexation at scale.
Modern Search Visibility
Aligning product catalogs with both traditional search algorithms and generative AI engines.
100% hands-on implementation and direct accountability. No outsourcing.
How I help retail stores turn organic search into steady orders.
From tangled faceted filters to thin category pages, I fix the technical bottlenecks that keep your products invisible. When you hire me, you work directly with me — no account executives, no outsourced checklists.
Most store sales start on collection hubs, not individual products. I structure your hierarchy around how customers naturally filter and search.
- Target high-intent transactional search terms
- Eliminate keyword cannibalisation across nested tags
- Write unique, customer-centric introductory guidance
Filters for size, colour, and price easily generate millions of indexable duplicates. I audit and configure canonicals, robots rules, and parameter handling.
- Prevent index bloat and wasted crawl budget
- Clean canonical tags across platform variations
- Consolidate variant URLs into primary SKUs
Getting visitors to a product page is only half the job. I ensure your pages rank for specific SKUs and guide shoppers toward buying.
- Accurate Schema.org Product & Offer markup
- Genuine customer review and rating signals
- Fast Core Web Vitals on mobile checkout paths
I do not measure success by empty organic impressions. You and I monitor bottom-line organic revenue, basket size, and high-margin product growth.
- Clear Google Search Console segmenting
- Transparent monthly reporting on conversions
- Direct guidance on inventory seasonality
Tailored solutions for your specific ecommerce platform.
Different ecommerce engines introduce unique SEO constraints. I diagnose the code-level hurdles native to your specific software rather than handing you generic advice.
Shopify & Shopify Plus
Resolving /collections/ vs /products/ duplicate URL paths, liquid template bloat, and app script loading.
WooCommerce & WordPress
Optimising database queries, category breadcrumbs, caching rules, and custom product taxonomies.
Magento / Adobe Commerce
Taming massive faceted indexes, attribute set conflicts, and slow catalog page generation.
Custom & Headless Stacks
Ensuring server-side rendering for JavaScript storefronts, hydration speed, and clean crawlable routes.
Direct consultant access
Led by Yassine Essaadi
"When you work with me, I personally inspect your store's crawl logs, audit your category taxonomy, and write every recommendation. You get honest strategic priority, not endless junior agency hours."
UK & International stores | No long-term lock-ins
Ready to grow your search revenue?
Work directly with me on a bespoke SEO roadmap tailored specifically to your commercial targets — no account managers, no generic checklists.