Confidentiality Note: Client names are anonymised where strict non-disclosure agreements apply. All search metrics and commercial numbers are 100% genuine.
Real Search Growth, Delivered Personally
I work directly with ambitious businesses to engineer sustainable organic search dominance. Every case study below represents real strategic execution, measurable business impact, and verified outcomes.
Primary Impact
+100%
Organic Traffic Growth (Year 1)
The online magazine launched in 2016, founded by a news-media professional to give young professionals a place to read peer experiences and career advice. The platform had strong content but lacked a keyword strategy.
Adopted a "start local to go global" approach — building topical and search authority through location-based keywords first, before pivoting to high-competition national terms.
Primary Impact
+420%
Increase in Organic Traffic
A mid-sized online fashion retailer had a strong brand and quality products, but stagnant organic traffic, poor visibility for high-intent keywords, and underperforming landing pages were capping organic revenue.
Executed a multi-phase SEO plan: deep keyword research and content gap analysis, on-page optimization, a full technical SEO overhaul, and conversion rate optimization.
Primary Impact
3x
Monthly Leads Growth
The company had been operating for nearly two decades before transitioning from small offices to corporate and residential clients. They had previously hired another SEO specialist with no real strategy, generating just 14 leads per month while spending nearly $5,000/month on marketing with poor results.
Audited the existing site to define a clear roadmap, then rebuilt the technical and local SEO foundation to grow qualified bookings sustainably.
Primary Impact
143
Keywords Ranking on Page 1
Two highly skilled, award-winning practitioners invested heavily in a new clinic but relied solely on word-of-mouth referrals, resulting in slow growth and near-invisible search presence while competitors dominated local rankings.
Focused on local search optimization and geolocation targeting to capture high-intent patients. 56% of relevant searches occur on mobile devices, and up to 50% of local searches lead directly to a phone inquiry or booking. Additionally, 93% of local searches surface Google's local pack.
Ready for measurable, high-impact search growth?
When you partner with me, you work directly with Yassine Essaadi — no junior account managers or generic agency templates. Let us discuss how to replicate these organic search results for your business.
How I work. My consulting process.
I follow a structured five-stage framework to analyze, strategize, execute, and verify SEO results for every business I consult with.
Understanding the Real Bottlenecks
I begin by diagnosing key organic obstacles—whether technical debt, algorithmic drops, indexing hurdles, or aggressive competitor positioning.
Designing a Focused Roadmap
I craft a bespoke search strategy tailored specifically to your target audience, commercial priorities, and long-term business goals.
Hands-on Direct Execution
I execute recommendations directly—optimizing site architecture, refining on-page structure, and building modern AI search visibility.
Transparent & Clear Tracking
I measure organic performance using clean, unmanipulated data—tracking keyword movement, indexation quality, and traffic growth.
Driving Sustainable Commercial Value
The ultimate goal is compounding organic acquisition—turning search visibility into qualified inquiries and measurable revenue.