SEO strategy for trades, hospitality, and property businesses
I work directly with you to build sustainable organic search visibility tailored to your sector. No junior account managers, no generic checklists — just focused search consultancy from an independent specialist who handles your strategy personally.
Local trades & contractors
Targeted regional visibility to capture high-intent inquiries across domestic and commercial projects.
Hospitality & venues
Local discovery, map pack presence, and seasonal organic reach for restaurants, hotels, and event spaces.
Property & real estate
Structured architecture and authoritative positioning for agencies, developers, and commercial brokers.
Local search strategy that brings customers through your door.
I work directly with trades, hospitality venues, and property firms across the UK to convert local map searches into verified telephone enquiries, site visits, and booked jobs. When you hire me, you get my direct strategic attention from day one.
My strategic focus
Emergency dispatch queries, strict service area configuration, and geo-tagged job-site proof.
My strategic focus
Real-time menu attributes, direct booking engine links, and recurring photo velocity on Maps.
My strategic focus
Hyper-local neighborhood hubs, localized valuation intent, and regional directory authority.
Four fundamental pillars of every local engagement
I do not run automated scripts and pass off generic reports. I work directly on the four areas that actually produce calls and bookings.
Google Business Profile precision
I personally rebuild your primary category mapping, secondary attributes, service lists, and photo schedules so Google trusts your physical proximity and operating capacity.
Core outcome: Complete GBP audit, category hierarchy repair, and weekly optimization workflow.
Clean local citation architecture
Inconsistent NAP data (Name, Address, Phone) silently damages map rankings. I curate, clean, and synchronize genuine regional directories, industry associations, and local business listings.
Core outcome: Manual citation cleanup, duplicate removal, and structured UK aggregator sync.
Location-specific landing pages
Rather than creating thin doorway pages that search engines penalize, I develop rich, helpful location pages with genuine customer FAQs, service specifics, and schema markup.
Core outcome: Unique area service pages, LocalBusiness JSON-LD markup, and localized internal links.
Search-to-enquiry conversion paths
Ranking in the local map pack is only half the job. I streamline your mobile tap-to-call buttons, enquiry forms, and review collection systems so visitors become confirmed customers.
Core outcome: Conversion audits, click-to-call event tracking, and straightforward booking friction removal.
Want me to review your local search visibility?
I will assess your current Google Business Profile, spot citation inconsistencies, inspect your local pages, and outline exactly what is stopping local buyers from reaching you.