My process
Three clear steps to sustainable growth.
Step 01 / Discovery
Initial consultation
We start with a deep dive into your business goals. I review your current site performance and identify the primary barriers to your search visibility.
Step 02 / Strategy
Tailored SEO plan
I build a custom roadmap focused on your specific market. My strategy prioritizes high-impact actions that align with your long-term growth objectives.
Step 03 / Execution
Hands-on delivery
I implement the technical fixes, on-page enhancements, and content updates, tracking every change to ensure measurable and sustainable search results.
SEO Packages
Clear pricing.
Proven results.
Transparent SEO services tailored to your business growth goals.
Essential
Starter SEO – Stop Losing Customers
- 15+ Target Keywords
- Keyword research and content gap analysis
- Full SEO Optimization
- Fix critical SEO issues holding your site back
- Target high-intent keywords (ready-to-buy customers)
- Optimise your pages to rank and convert
- Google Business Profile optimisation
- Reporting Dashboard
Growth
A steady flow of enquiries without paying for ads every day.
- 25+ Target Keywords
- Full SEO Optimization
- Content that attracts and converts (2-4/month)
- Technical SEO to boost rankings fast
- Backlinks to build authority
- Competitor strategy (we outrank them)
- Reporting Dashboard
Premium
If you're not in the top results, you're invisible. This fixes that.
- 50+ Target Keywords
- Full SEO Optimization
- Dominate 10+ high-value keywords
- Aggressive content + authority building (4-8/month)
- High-quality backlinks (real placements, not spam)
- Conversion optimisation (more calls, more sales)
- Weekly strategy & priority execution
- Reporting Dashboard
Yassine Essaadi, SEO Consultant
A hands-on approach shaped by technical depth
My background is grounded in technical SEO, crawling architecture, and search data analysis. I approach every project by auditing underlying site infrastructure, evaluating query intent, and diagnosing structural bottlenecks before proposing changes. Strategy comes from engineering reality and verified search data, never guesswork.
I work as an extension of your team, providing transparent, data-driven strategies. My goal is simple: sustainable search visibility that translates into real business results.
Why SEO Matters — and Why It Matters Now
As search evolves rapidly with generative AI and shifting algorithms, building durable organic visibility is critical for capturing high-intent demand. Through technical rigor, I work closely with you to deliver an aligned, future-proof strategy that turns search into a reliable growth channel.
Why Search Visibility Matters
“Organic search connects your business with customers at their moment of highest intent. Done right, SEO turns your website into a reliable, compounding channel for qualified inbound leads.”
I construct bespoke search strategies engineered specifically around your commercial goals—never off-the-shelf agency templates.
Unlike paid ads that stop generating revenue the moment budgets pause, organic SEO builds a lasting business asset that drives high-intent buyers continuously.
Clear deliverables, realistic timelines, and actionable reporting centered on real business leads and revenue impact.
Proven SEO experience that drives measurable search results
I built YE Consultancy to offer authentic search expertise, immediate accountability, and senior-level SEO execution focused entirely on your commercial goals.
Collaborative Partnership
Structured Collaboration
Partnering with YE Consultancy ensures a focused, transparent working relationship centered on your business goals. Every audit, technical recommendation, and content roadmap is shaped through open dialogue, prompt communication, and complete visibility into campaign progress.
Results-Driven Strategy
Focus on Revenue & Growth
I do not chase vanity traffic or meaningless rankings. As an experienced SEO expert, my objective is to drive qualified, high-intent leads and search revenue for your business through precision keyword selection and conversion-focused search strategy.
Transparent Communication
Clear, No-Fluff Reporting
SEO should never feel like a black box. You receive clear, plain-English updates, honest progress assessments, and full visibility into the strategic reasoning behind every initiative at each stage of our working partnership.
Bespoke Implementation
Tailored to Your Market
No generic checklists or automated template audits. Every business is unique, which is why I design custom technical and content roadmaps suited precisely to your CMS, competition, and growth goals.
Future-Ready Search
Traditional & AI Search
Search is evolving rapidly. I optimize your organic footprint for both established engines like Google and modern AI search platforms, positioning your business for sustainable long-term authority.
Ready to work with a dedicated SEO strategist?
Let's analyze your current search presence, uncover growth roadblocks, and build a sustainable organic search roadmap tailored directly to your business.
Comprehensive SEO Services Across Technical, AI Search, B2B & Ecommerce
From in-depth technical audits and site architecture to AI search optimization, B2B lead generation, and ecommerce growth, each service is designed to solve search bottlenecks and drive sustainable organic performance.
- Crawlability & indexing audits
- Core Web Vitals & site speed optimization
- Clean site architecture & JavaScript SEO
- Full technical & structural diagnosis
- Competitor gap & content audit
- Prioritized step-by-step roadmap
- Generative AI brand visibility
- Entity & knowledge graph optimization
- Structured data & semantic markup
- Multi-region & hreflang architecture
- Market-specific keyword strategy
- Cross-border organic authority building
- High-intent commercial keywords
- B2B buyer funnel content mapping
- Conversion-focused landing page SEO
- Category & product schema hierarchy
- Faceted navigation optimization
- Internal linking & revenue attribution
Proven Technical Execution & Measurable Growth
Sustainable organic visibility requires deep technical capability and commercial focus. Here is how my hands-on consulting methodology delivers measurable business impact.
Technical depth that drives commercial outcomes
I provide hands-on technical execution—optimising Core Web Vitals, diagnosing JavaScript rendering bottlenecks, eliminating crawl budget waste, and implementing robust schema architecture. Every technical enhancement is paired with clear revenue attribution and agile deployment workflows that integrate directly into your sprint cycles.
Code-Level Technical Precision
Direct diagnosis and resolution of Core Web Vitals, JavaScript rendering bottlenecks, crawl budget waste, and schema architecture directly inside your codebase.
Commercial & Revenue Attribution
Targeting high-intent search queries that drive qualified sales leads, high-ticket proposals, and e-commerce conversions rather than misleading vanity traffic.
Rapid Deployment & Agile Execution
Collaborating with your engineers or implementing fixes across your CMS through agile workflows, rapid iteration cycles, and prompt technical deployment.
Freelance SEO Consultant for Sustainable Search Growth
As an experienced freelance SEO expert, I help SaaS, B2B, and ecommerce businesses rank higher on Google, generate high-intent organic traffic, and convert more visitors into paying customers.
No long-term contracts required • Flexible month-to-month scope
Yassine Essaadi
SEO Strategy Consultant & Founder, YE Consultancy
Personal Commitment
"Committed to sustainable search growth and measurable business impact."
Complete Strategic Oversight
End-to-end execution across technical SEO and content roadmaps
Revenue-Driven SEO
Focus on qualified leads and sales conversions
100% White-Hat Practices
Sustainable rankings that withstand algorithm updates
What Working With a Freelance SEO Consultant Actually Looks Like
I operate with open books and complete accountability. Every engagement includes live dashboard tracking, documented sprint milestones, and clear commercial reporting so you always know exactly what is being tested, deployed, and achieved.
Sprint Reviews & Transparent Reporting
Structured sprint reviews, live performance dashboards, and clear technical explanations for every recommendation and code change.
Audit-First Diagnostic Phase
Every partnership begins with a comprehensive technical and commercial audit before implementing roadmap changes.
Live Documentation & Weekly Updates
Shared strategy logs, real-time tracking sheets, and scheduled check-in calls ensure full accountability.
Transparent, Actionable Deliverables
Clear code-level fixes, editorial briefs, and structured priority matrices rather than vague status summaries.
Growing SMEs & Startups
Businesses seeking experienced SEO direction through a lean and flexible consultancy model.
In-House Marketing Teams
Marketing leads needing specialized technical or international SEO expertise to execute strategic campaigns.
Ecommerce & Lead Gen Brands
Businesses that depend on organic search for real pipeline growth and want direct, reliable execution.
Founders Seeking Clarity
Leaders who value honest feasibility assessments over artificially promised keyword rankings.
Flexible, Transparent Engagements
Straightforward pricing models tailored to your business timeline and search requirements.
Best for companies seeking a defined, deep-dive evaluation of their website architecture, technical debt, or content gaps before committing to continuous execution.
- Comprehensive technical and architecture audit
- Prioritized developer implementation roadmap
- Detailed debrief call with full Q&A support
Continuous organic search growth, proactive technical fixes, ongoing content optimization, and hands-on guidance for sustained search visibility.
- Transparent sprint reviews & clear technical explanations
- Continuous technical monitoring and on-page optimization
- Transparent commercial KPI & revenue tracking
Ready for Honest, Expert SEO Consultancy?
Let’s discuss your current search visibility, identify growth bottlenecks, and map out a practical strategy tailored strictly to your commercial targets.
Why Work Directly With Me
Working with me provides direct communication, complete continuity, senior-level involvement, and a tailored strategy focused entirely on your business growth.
Freelance Consultant vs. Agency vs. Generic AI
A transparent breakdown of how my hands-on SEO approach compares to traditional models.
| Key Aspect | YE Consultancy (Yassine) | SEO Agency | Generic AI Tools |
|---|---|---|---|
| Who handles your SEO? | Yassine Essaadi — Senior Independent Consultant | Dedicated account managers coordinating with internal specialist teams | Automated self-serve platforms or generalist software operators |
| Strategic Approach | Fully bespoke strategy tailored to your revenue model | Standardized frameworks applied across agency client rosters | Automated algorithmic recommendations and standardized workflows |
| Communication & Speed | Agile, responsive communication with rapid strategy adjustments | Structured communication routed through assigned account managers | Helpdesk ticket queues and automated system notifications |
| Reporting & Metrics | Focus on commercial ROI, lead volume, and revenue | Scheduled multi-metric reporting decks and aggregate channel summaries | Standardized dashboard exports without bespoke strategic analysis |
| Upselling & Transparency | Transparent scope focused directly on deliverables that drive commercial value | Tiered monthly retainers with structured service expansion tiers | Tiered subscription plans with feature-gated software upgrades |
Ready for straightforward, results-driven search growth?
I limit my active client roster so that every project receives my full personal attention, deep strategic focus, and rigorous technical execution.
A Proven Track Record in Organic Search
When you hire SEO consultant expertise through YE Consultancy, you get my personal focus, deep technical experience, and honest guidance throughout.
Years SEO Experience
Hands-on strategic search consultancy for national and international brands.
Senior-Level Focus
Every audit, technical specification, and strategic roadmap is executed with dedicated senior attention.
Tailored SEO Campaigns
Bespoke organic growth plans built specifically for complex verticals.
Transparent Reporting
Honest performance measurement, clear roadmaps, and open communication at every milestone.
"I treat your organic search visibility with the same focus and rigor as if it were my own business."
Modern search requires tailored strategies, precise technical execution, and adaptiveness to AI-powered search engines. I do not hide behind automated reporting tools or vague timelines. You receive transparent communication and clear, actionable deliverables every step of the way.
Direct email and phone communication with Yassine Essaadi.
Clear roadmaps and developer-ready technical specifications.
Honest measurement focused on sustainable organic revenue growth.
Tooling & Diagnostic Excellence
I leverage industry-standard crawling, analysis, and tracking tools to ensure every technical recommendation is backed by precise data.
Google Search Console
Search Performance Diagnostics
Screaming Frog SEO
Technical Crawl Architecture
Ahrefs & Semrush
Competitive Market Intelligence
Google Analytics 4
Conversion & Traffic Measurement
Looker Studio
Custom Real-time Reporting
AI Search Optimisation
Modern Visibility Strategy
Direct Answers From Your SEO Consultant
Clear, honest answers regarding pricing, timelines, deliverables, and my hands-on methodology.
Have a Specific Question About Your Business?
Every website has unique technical constraints and industry challenges. I offer a free initial consultation to analyze your site and discuss how I can help you achieve sustainable organic search growth.