Idon'tchaserankings.Ibuildauthority.thatdrivesrealbusinessgrowth.
Every project starts with deep research into your market and audience. I deliver a tailored SEO strategy built on data and human intent, not generic tactics or automated shortcuts.
SEO solutions
tailored for
your growth.
I provide hands-on SEO expertise. You work directly with me to build a strategy that delivers measurable, sustainable results.
National SEO Strategy.
I build authority for your brand across the UK. My approach focuses on sustainable growth, high-intent traffic, and long-term search visibility.
International SEO.
Expand your reach across borders. I manage multi-region and multi-language SEO to ensure your site ranks effectively in every target market.
Local SEO Growth.
Dominate your local market. I optimise your presence for local search and maps, driving foot traffic and local leads to your business.
B2B SEO & Lead Gen.
SEO that drives revenue. I target high-value keywords to attract decision-makers and convert them into qualified business leads.
Ecommerce SEO.
Scale your online store. I optimise product architecture and category pages to increase organic sales and improve your conversion rate.
Technical SEO Audits.
Fix the foundation. I perform deep technical audits to resolve crawl issues, speed bottlenecks, and indexing errors holding you back.
Complete Local SEO Services for Sustainable Search Growth
When you hire me, you work directly with Yassine Essaadi—not an account manager or junior technician. Here is how I help local UK and international businesses dominate local map packs and organic search results.
Need a Tailored Local SEO Strategy for Your Business?
I provide transparent, hands-on consultancy with direct access to me throughout every campaign. No long-term lock-in contracts, just proven strategies.
Local SEO Consultant in Derby for Sustainable Search Growth
I help Derby and East Midlands businesses dominate local search, attract high-intent customers, and build lasting organic visibility. When you partner with YE Consultancy, you work directly with me—Yassine Essaadi. No agency fluff, no junior account managers, just practical, expert-led SEO strategy.
- Direct 1-on-1 access to Yassine Essaadi—no junior account managers
- Custom local strategy tailored specifically for Derby & Midlands markets
- Transparent reporting with actionable, clear search growth deliverables
- Google Maps, Local Pack, and organic search optimization

Yassine Essaadi
Founder & Senior SEO Strategist at YE Consultancy
"I work directly with ambitious business owners in Derby and across the UK. You get complete transparency, bespoke strategies, and direct communication every single step of the way."
Independent SEO Consultant vs Traditional Agency
When you partner with YE Consultancy, you choose personal dedication and senior expertise over agency overhead, delayed feedback loops, and automated client management.
When you hire me, you work directly with Yassine Essaadi. There are no inexperienced junior account managers or layered delegation chains standing between you and your SEO strategy.
Agencies charge high monthly retainers to fund plush offices, sales teams, and administrative bloat. With my consultancy, every pound invested goes straight into high-impact SEO work.
I do not apply rigid 50-point agency templates across 30 clients. I craft bespoke, data-driven strategies designed specifically for your target audience, platform, and commercial goals.
Agencies can take weeks to review and approve simple technical tweaks. I act fast, communicating directly with your developers or executing changes myself to accelerate your organic growth.
I measure success through real business outcome—qualified leads, pipeline value, and sustainable organic traffic growth—rather than fluff reports filled with meaningless keyword counts.
My reputation as an independent SEO consultant rests on delivering real results. I take personal ownership of your search visibility, maintaining clear and direct communication throughout.
Clear Comparison: What Changes When You Work With Me
Here is how my hands-on consulting model directly contrasts with standard agency retainer models.
| Key Factors | YE Consultancy (Yassine) | Standard SEO Agency |
|---|---|---|
| Who performs the actual work? | Yassine Essaadi (Senior SEO Consultant) | Often passed to junior executives or interns |
| Strategy customization | 100% bespoke based on your business model | Standardized agency templates & checklists |
| Response time & communication | Direct phone, email & Slack access | Filtered through an account manager |
| Fee allocation | Entirely dedicated to strategy & execution | High percentage covers agency overhead |
| Client roster focus | Select group of businesses for deep focus | High volume of accounts per team member |
Ready for Senior-Level SEO Leadership?
Let us discuss your website search performance, market opportunities, and tailored SEO growth strategy directly.
Clear Answers for Your Derby Local SEO Questions
No fluff, no agency sales talk. Here is exactly how I help businesses across Derby and Derbyshire dominate local search, rank higher on Google Maps, and win sustainable local clients.
You work directly with me. No account managers.
Let us discuss your Derby business, analyze your current local search visibility, and build a tailored strategy to get you to the top of Google Maps.
Book a Free SEO Consultation
Ready to discover the growth potential of your organic search traffic? Speak directly with me to review your website, technical foundation, and growth strategy.

"You work directly with me."
I am Yassine Essaadi, founder of YE Consultancy. When you request a consultation or SEO audit, I handle your project from day one.
What to expect from our initial session:
100% Direct Consultant Access
You partner directly with me—Yassine Essaadi. No junior account managers, outsourced work, or agency hand-offs.
Custom Strategy, Not Templates
I analyze your actual search landscape and technical hurdles to craft an actionable strategy tailored to your business goals.
Transparent & Measurable Impact
Clear, honest deliverables and revenue-focused reporting without inflated vanity metrics or artificial claims.
Response Time
Under 24h
Audit Turnaround
3 Business Days
Consultation Duration
30 Mins Free
Prefer direct email?
contact@ye-consultancy.comCall direct
+44 7490984430Want to see proven results before booking?
Explore Genuine Case StudiesReal SEO Campaigns. Proven Business Impact.
When you hire me as your SEO consultant, you work directly with me. No account managers, no automated template reports—just tailored strategies, hands-on implementation, and genuine revenue growth.
Campaign Breakdown & Execution
Outranked by generic national legal directories and local competitors due to inconsistent citations and non-optimized local landing pages.
Conducted a thorough hyper-local SEO audit, overhauled Google Business Profile listings, and structured dedicated geo-targeted service clusters.
Implemented transactional LegalService schema markup, cleaned up duplicate citations, and published hyper-local content tailored to Swindon & Wiltshire clients.
Achieved Top 3 positions in the Google Map Pack for core transactional terms within 120 days of execution.
Direct consultation requests grew by 42%, allowing the firm to scale their client intake without increasing paid ad spend.
"Yassine worked directly with us to fix our local search presence. The impact on incoming client inquiries was immediate and measurable."
I handle every audit, technical fix, and content strategy personally. You will never be handed off to junior staff or account managers.
Want to see more verified SEO results across National, Local, and B2B sectors? Browse the full Case Studies directory
A Hands-On SEO Process Designed for Sustainable Growth
You work directly with me—never account managers or junior staff. Here is the exact 6-step framework I follow to deliver verified, long-term search performance.
Ready to improve your organic rankings with a dedicated SEO consultant?
I limit my client intake to ensure every business receives my complete personal attention, customized strategy, and direct consultation.
Derby Local Search Trends & Market Opportunities
I systematically track search intent and competitive gaps across Derby and Derbyshire. When you work with me, you get hands-on analysis of local keyword volume and direct strategy to turn regional search demand into active sales inquiries.
Map Pack Intent Ratio
Derby local service searches converting via Google 3-Pack listings.
Commercial Query Growth
Year-over-year rise in localized B2B & industrial search volume in Derby.
I personally craft and execute your strategy—no agency account managers.
Derby High-Intent Search Clusters
Representative keyword clusters driving qualified leads in Derby and surrounding business parks.
Direct lead generation for local professional services
Dominance in local manufacturing & industrial queries
Map Pack schema & geo-targeted landing page capture
Local technical SEO & citation optimization
Derby Local Competition Breakdown
Where regional competitors are falling behind and how I position your business to win local market share.
Over 68% of local Derby buyers click directly inside the Google Map Pack, yet less than 20% of local businesses maintain structured local business schema.
Most regional competitors rely on 300-word generic pages. I build deep, localized 1,500+ word resource hubs that predictably outrank them.
Interlinking your Derby business with regional hubs like Nottingham and Leicester builds powerful entity trust in Google's local algorithms.
