My approach

Idon'tchaserankings.Ibuildauthority.thatdrivesrealbusinessgrowth.

Every project starts with deep research into your market and audience. I deliver a tailored SEO strategy built on data and human intent, not generic tactics or automated shortcuts.

— Yassine Essaadi, SEO Consultant
MY SERVICES — 08

SEO solutions tailored for your growth.

I provide hands-on SEO expertise. You work directly with me to build a strategy that delivers measurable, sustainable results.

SERVICE 01 — SEO

National SEO Strategy.

I build authority for your brand across the UK. My approach focuses on sustainable growth, high-intent traffic, and long-term search visibility.

AuthorityGrowthVisibility
SERVICE 02 — GLOBAL

International SEO.

Expand your reach across borders. I manage multi-region and multi-language SEO to ensure your site ranks effectively in every target market.

Multi-regionLanguageExpansion
SERVICE 03 — LOCAL

Local SEO Growth.

Dominate your local market. I optimise your presence for local search and maps, driving foot traffic and local leads to your business.

MapsLocalLeads
SERVICE 04 — B2B

B2B SEO & Lead Gen.

SEO that drives revenue. I target high-value keywords to attract decision-makers and convert them into qualified business leads.

RevenueB2BConversion
SERVICE 05 — ECOM

Ecommerce SEO.

Scale your online store. I optimise product architecture and category pages to increase organic sales and improve your conversion rate.

SalesProductsScale
SERVICE 06 — TECH

Technical SEO Audits.

Fix the foundation. I perform deep technical audits to resolve crawl issues, speed bottlenecks, and indexing errors holding you back.

CrawlSpeedIndexing
Dedicated Local SEO Expertise

Complete Local SEO Services for Sustainable Search Growth

When you hire me, you work directly with Yassine Essaadi—not an account manager or junior technician. Here is how I help local UK and international businesses dominate local map packs and organic search results.

Map Pack Focus
Google Business Profile Optimization
Complete setup and hands-on management of your Google Business Profile. I optimize primary categories, geotagged updates, and product showcases to maximize Map Pack rankings.
Enhanced local map visibility & call volume
NAP Consistency
Local Citation Building & Cleanup
I manually audit and build accurate Name, Address, and Phone (NAP) citations across tier-1 UK and regional directories while fixing conflicting duplicate listings.
Clean citation profile & trust signals
Reputation Boost
Review Management Strategy
Implementation of custom review generation workflows and response protocols. I help you build customer trust and improve sentiment signals for local algorithms.
Higher review conversion & feedback loops
Technical SEO
Local Schema & Structured Data
Custom JSON-LD schema markup tailored specifically for LocalBusiness, GeoCoordinates, OpeningHours, and ServiceArea schema to give search engines precise location context.
Rich snippets & search engine clarity
Targeted Reach
Hyper-Local Content & Geo Pages
Dedicated, high-converting location pages written specifically for your target cities or towns. I avoid templated spam and create genuine, localized value.
Expanded reach across nearby towns
Intent Optimization
On-Page Local Keyword Mapping
I map local buyer intent keywords directly to your core service pages, refining title tags, H1-H3 headings, meta copy, and internal linking structures.
Higher rankings for commercial searches
Authority Growth
Local Link Building & Digital PR
Earning contextual backlinks through local business associations, regional press releases, community sponsorships, and relevant local partner outreach.
Authoritative regional backlink profile
Scalable Execution
Multi-Location SEO Strategy
Tailored SEO frameworks for multi-branch regional or national businesses requiring structured location hierarchies and scalable Map Pack strategies.
Consistent multi-branch local growth
User Experience
Mobile & Voice Search Optimization
Optimizing your site for instant mobile loading, click-to-call conversions, and conversational voice search queries used by nearby customers on the go.
Faster mobile load & friction-free calls
Market Intelligence
Local Competitor & Grid Tracking
In-depth geo-grid tracking and reverse-engineering of your top 3 local competitors to uncover exact proximity, content, and backlink ranking gaps.
Actionable local competitive gap audit
Higher Conversions
Local CRO & Lead Capture
Refining local call-to-actions, contact forms, click-to-map routes, and mobile sticky headers to convert local visitors into paying customers.
Increased phone calls & form inquiries
Clear Measurement
Local Analytics & Call Tracking
Custom Looker Studio dashboards tracking phone calls, directions requests, keyword rankings, and Google Business Profile interactions with zero fluff.
100% transparent ROI dashboard

Need a Tailored Local SEO Strategy for Your Business?

I provide transparent, hands-on consultancy with direct access to me throughout every campaign. No long-term lock-in contracts, just proven strategies.

Independent Local SEO Consultant in Derby

Local SEO Consultant in Derby for Sustainable Search Growth

I help Derby and East Midlands businesses dominate local search, attract high-intent customers, and build lasting organic visibility. When you partner with YE Consultancy, you work directly with me—Yassine Essaadi. No agency fluff, no junior account managers, just practical, expert-led SEO strategy.

  • Direct 1-on-1 access to Yassine Essaadi—no junior account managers
  • Custom local strategy tailored specifically for Derby & Midlands markets
  • Transparent reporting with actionable, clear search growth deliverables
  • Google Maps, Local Pack, and organic search optimization
Direct Client Line:+44 7490984430
Yassine Essaadi - Local SEO Consultant
Lead Consultant

Yassine Essaadi

Founder & Senior SEO Strategist at YE Consultancy

The Direct Consultant Advantage

"I work directly with ambitious business owners in Derby and across the UK. You get complete transparency, bespoke strategies, and direct communication every single step of the way."

SEO FocusLocal & National
Consultant100% Direct Access
LocationDerby & UK Wide
Free 30-Min Strategy Call
Book Call
Why Work Directly With Me

Independent SEO Consultant vs Traditional Agency

When you partner with YE Consultancy, you choose personal dedication and senior expertise over agency overhead, delayed feedback loops, and automated client management.

No Account Managers
100% Direct Senior Access

When you hire me, you work directly with Yassine Essaadi. There are no inexperienced junior account managers or layered delegation chains standing between you and your SEO strategy.

Zero Corporate Overhead
Cost Efficiency & true Value

Agencies charge high monthly retainers to fund plush offices, sales teams, and administrative bloat. With my consultancy, every pound invested goes straight into high-impact SEO work.

No Cookie-Cutter Checklists
Tailored SEO Strategy

I do not apply rigid 50-point agency templates across 30 clients. I craft bespoke, data-driven strategies designed specifically for your target audience, platform, and commercial goals.

Agile Implementation
Speed of Execution

Agencies can take weeks to review and approve simple technical tweaks. I act fast, communicating directly with your developers or executing changes myself to accelerate your organic growth.

Revenue Over Vanity Metrics
Transparent & Honest Reporting

I measure success through real business outcome—qualified leads, pipeline value, and sustainable organic traffic growth—rather than fluff reports filled with meaningless keyword counts.

Single Point of Expertise
Personal Accountability

My reputation as an independent SEO consultant rests on delivering real results. I take personal ownership of your search visibility, maintaining clear and direct communication throughout.

Clear Comparison: What Changes When You Work With Me

Here is how my hands-on consulting model directly contrasts with standard agency retainer models.

Key Factors
YE Consultancy (Yassine)
Standard SEO Agency
Who performs the actual work?Yassine Essaadi (Senior SEO Consultant)Often passed to junior executives or interns
Strategy customization100% bespoke based on your business modelStandardized agency templates & checklists
Response time & communicationDirect phone, email & Slack accessFiltered through an account manager
Fee allocationEntirely dedicated to strategy & executionHigh percentage covers agency overhead
Client roster focusSelect group of businesses for deep focusHigh volume of accounts per team member

Ready for Senior-Level SEO Leadership?

Let us discuss your website search performance, market opportunities, and tailored SEO growth strategy directly.

Derby Local SEO Expertise

Clear Answers for Your Derby Local SEO Questions

No fluff, no agency sales talk. Here is exactly how I help businesses across Derby and Derbyshire dominate local search, rank higher on Google Maps, and win sustainable local clients.

Have a Specific Derby SEO Question?

You work directly with me. No account managers.

Let us discuss your Derby business, analyze your current local search visibility, and build a tailored strategy to get you to the top of Google Maps.

Free 30-Min Consultation Tailored Local Audit Transparent Pricing
+44 7490984430YE Consultancy — Independent SEO Specialist for UK, National & Derby Businesses
Direct Consultant Expertise • No Agency Fluff

Book a Free SEO Consultation

Ready to discover the growth potential of your organic search traffic? Speak directly with me to review your website, technical foundation, and growth strategy.

Yassine Essaadi - SEO Consultant
Independent Expert Assurance

"You work directly with me."

I am Yassine Essaadi, founder of YE Consultancy. When you request a consultation or SEO audit, I handle your project from day one.

What to expect from our initial session:

100% Direct Consultant Access

You partner directly with me—Yassine Essaadi. No junior account managers, outsourced work, or agency hand-offs.

Custom Strategy, Not Templates

I analyze your actual search landscape and technical hurdles to craft an actionable strategy tailored to your business goals.

Transparent & Measurable Impact

Clear, honest deliverables and revenue-focused reporting without inflated vanity metrics or artificial claims.

Response Time

Under 24h

Audit Turnaround

3 Business Days

Consultation Duration

30 Mins Free

Prefer direct email?

contact@ye-consultancy.com

Call direct

+44 7490984430
Free Initial Discovery
Request Your Consultation
Fill in your website details below to receive a direct response and scheduling link.

No spam. 100% confidential website review. Response within 24 hours.

Want to see proven results before booking?

Explore Genuine Case Studies
Verified Case Studies

Real SEO Campaigns. Proven Business Impact.

When you hire me as your SEO consultant, you work directly with me. No account managers, no automated template reports—just tailored strategies, hands-on implementation, and genuine revenue growth.

Wiltshire Legal ServicesSwindon, UK

+184% Organic Visibility & Top 3 Local Map Rankings

+184%
Organic Traffic
Sustained 6-month growth
12 Keywords
Top 3 Map Pack
High-intent legal queries
+42%
Consultation Calls
Inbound qualified inquiries

Campaign Breakdown & Execution

1. The Challenge

Outranked by generic national legal directories and local competitors due to inconsistent citations and non-optimized local landing pages.

2. SEO Strategy

Conducted a thorough hyper-local SEO audit, overhauled Google Business Profile listings, and structured dedicated geo-targeted service clusters.

3. Practical Implementation

Implemented transactional LegalService schema markup, cleaned up duplicate citations, and published hyper-local content tailored to Swindon & Wiltshire clients.

4. Verified Results

Achieved Top 3 positions in the Google Map Pack for core transactional terms within 120 days of execution.

Business Impact:

Direct consultation requests grew by 42%, allowing the firm to scale their client intake without increasing paid ad spend.

"Yassine worked directly with us to fix our local search presence. The impact on incoming client inquiries was immediate and measurable."

David Miller
Managing Director, Wiltshire Legal Services
My Direct Consultant Guarantee

I handle every audit, technical fix, and content strategy personally. You will never be handed off to junior staff or account managers.

Want to see more verified SEO results across National, Local, and B2B sectors? Browse the full Case Studies directory

Methodology & Process

A Hands-On SEO Process Designed for Sustainable Growth

You work directly with me—never account managers or junior staff. Here is the exact 6-step framework I follow to deliver verified, long-term search performance.

01
Audit
Technical & Content Audit
I personally analyze your website structure, crawlability, and search visibility to pinpoint hidden errors and untapped growth opportunities.
In-depth Site Health Crawl
Keyword & Intent Analysis
Competitor Gap Benchmark
02
Optimization
Strategy & On-Page Optimization
I map target queries to dedicated pages, refine meta tags, restructure headings, and tune content architecture for search engines and users.
Precision Keyword Mapping
Internal Link Restructuring
User Experience Tuning
03
Citations
Citations & Authority Building
I build robust digital footprints and clean directory citations to establish authentic domain trust and power local or national rankings.
Local Citation Audit & Cleanup
Entity Alignment
High-Quality Brand Mentions
04
Reviews
Reviews & Reputation Strategy
I implement systematic workflows to capture high-value customer reviews and optimize your Google Business Profile for trust signals.
Google Business Optimization
Review Capture Workflows
Local Pack Visibility Boost
05
Schema
Schema Markup & AI Search
I author bespoke JSON-LD structured data and optimize content for modern AI-powered search engines and semantic search crawlers.
Structured JSON-LD Integration
Rich Snippet Enablement
Generative AI Search Readiness
06
Reporting
Transparent Reporting & Growth
I deliver clear, outcome-focused monthly reports tracking genuine rankings, qualified organic leads, and actionable next steps.
Custom Live Dashboards
Direct 1-on-1 Monthly Reviews
Continuous Search Growth

Ready to improve your organic rankings with a dedicated SEO consultant?

I limit my client intake to ensure every business receives my complete personal attention, customized strategy, and direct consultation.

Derby & East Midlands Search Intelligence

Derby Local Search Trends & Market Opportunities

I systematically track search intent and competitive gaps across Derby and Derbyshire. When you work with me, you get hands-on analysis of local keyword volume and direct strategy to turn regional search demand into active sales inquiries.

Derby Local Search Demand Growth
Monthly search query expansion vs local map pack engagement across Derby business sectors.
Updated Local Data
68%

Map Pack Intent Ratio

Derby local service searches converting via Google 3-Pack listings.

+34%

Commercial Query Growth

Year-over-year rise in localized B2B & industrial search volume in Derby.

Direct Consultant Access

I personally craft and execute your strategy—no agency account managers.

Derby High-Intent Search Clusters

Representative keyword clusters driving qualified leads in Derby and surrounding business parks.

High Commercial880 / mo
"SEO consultant Derby"
Competition:Moderate

Direct lead generation for local professional services

B2B Intent1,400 / mo
"engineering suppliers Derby"
Competition:Low

Dominance in local manufacturing & industrial queries

High Intent1,100 / mo
"commercial solicitors Derby"
Competition:High

Map Pack schema & geo-targeted landing page capture

Commercial950 / mo
"IT support companies Derby"
Competition:Medium

Local technical SEO & citation optimization

Derby Local Competition Breakdown

Where regional competitors are falling behind and how I position your business to win local market share.

Google 3-Pack Schema Deficit

Over 68% of local Derby buyers click directly inside the Google Map Pack, yet less than 20% of local businesses maintain structured local business schema.

Thin Regional Content Shortfall

Most regional competitors rely on 300-word generic pages. I build deep, localized 1,500+ word resource hubs that predictably outrank them.

East Midlands Authority Gap

Interlinking your Derby business with regional hubs like Nottingham and Leicester builds powerful entity trust in Google's local algorithms.

Geographic Coverage Across Neighboring Midlands Cities

Local search authority grows exponentially when you connect connected markets. I help Derby businesses build unified SEO strategies across neighboring commercial centers.

East Midlands Hub15 miles east
Nottingham Local SEO

Expand your footprint into Nottinghamshire with tailored B2B, tech, and service keyword positioning.

East Midlands Hub28 miles south-east
Leicester Local SEO

Target high-intent manufacturing, retail, and logistics search clusters across Leicestershire.

West Midlands Hub40 miles south-west
Birmingham Local SEO

Capture West Midlands enterprise queries and establish regional market leadership.

Yassine Essaadi - Freelance SEO Consultant for Derby

Want a Custom Local Search Audit for Your Derby Business?

I will personally analyze your current Derby search rankings, Google Business profile, and local competitor gaps.