Transforming a Fashion Retailer’s Organic Performance

📌 Overview

Client: Confidential (Fashion Retailer)
Industry: Fashion & Apparel
Project Duration: 8 Months
Services Provided: Keyword Strategy, On-Page SEO, Technical SEO, Conversion Optimization

Transforming a Fashion Retailer’s Organic Performance

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🚨 The Challenge

The client, a mid-sized online fashion retailer, was struggling with stagnant organic traffic, poor visibility for high-intent keywords, and underperforming landing pages. Despite having a strong brand and high-quality products, their organic revenue was plateauing.

🎯 The Strategy To unlock growth, I executed a multi-phase SEO plan:

1. Deep Keyword Research & Content Gap Analysis

Identified high-converting, low-competition keywords Mapped keywords to specific buyer personas and customer journey stages

2. On-Page Optimization

Rewrote product and category page meta titles, descriptions, and headers Optimized content structure for readability and semantic relevance

3. Technical SEO Overhaul

Resolved crawl errors and improved site architecture Enhanced mobile performance and fixed Core Web Vitals issues Implemented structured data for rich results (e.g., reviews, pricing)

4. Conversion Optimization

Improved internal linking to drive users to high-value pages Refined CTAs and simplified the checkout funnel

📈 The Results (After 8 Months)

+420% Increase in Organic Traffic
420%
+280% Increase in Organic Revenue
280%
+65% Boost in Conversion Rate
65%
Top 5 Rankings for 25+ target keywords
95%
Passion
90%

"We knew SEO was important, but we had no idea it could drive this kind of growth. The work was strategic, measurable, and game-changing for our business."

FATIMA ASRAFY — Marketing Manager, Fashion Retailer - COO, AMERIMAR ENTERPRISES, INC.

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