Optimizing their Paid Ads Campaigns
Following the best practices, I recommended my PPC strategy in optimizing the client’s Google Search Ads. This includes the following:
- Proper Keyword Targeting: I added keywords that are not related to the business as negative keywords. Most of these keywords include the terms DIY, video, training, and how-to.
- Bid Adjustments: I made bid adjustments to mobile devices for the reason that I can only track Phone Call inquiries for their Google Ads account.
- Setting to Maximize Conversions: Once I was able to get data on conversions, I switched bidding to Maximize Conversions. This automatically sets bids to help the client get more conversions from their paid ads budget.
- Campaign adjustments: Based on the performance of their ads in the last three months, I paused ad groups with the least performing keywords in terms of conversions but with a high cost per click.