Independent SEO Consultant for SaaS & International B2B

Professional SEO consultant for sustainable search growth

I partner with software leaders and growing enterprises to turn organic search into a predictable customer acquisition channel. From foundational technical health to high-converting content engines, you work directly with me — no account managers, no junior staff handoffs.

Why SaaS founders and marketing leaders work with me

  • Direct consultant access on every call
  • Tailored strategy, no recycled agency playbooks
  • Transparent reporting and verified deliverables
Yassine Essaadi, independent freelance professional SEO consultant
Yassine Essaadi
Principal Freelance SEO Consultant
UK & Global
Available for select consultations

A specialized framework for ambitious software companies

Everything I implement is engineered around product adoption, retention, and qualified demand.

Technical SEO foundations

Clean site architecture, indexation control, and web performance built for complex web apps.

Content-led organic growth

High-intent search strategies designed to attract qualified trials, demos, and enterprise accounts.

International market reach

Hreflang precision and multi-region localization for SaaS platforms scaling across borders.

Direct Senior Guidance

Consulting areas where I build measurable organic advantages

I do not delegate strategy or hand off client work to junior account managers. When you hire me, you work directly with me on these core strategic pillars.

Software & Web Apps
Technical SEO for SaaS platforms

I solve rendering roadblocks, clean up faceted navigation bloat, and ensure client-side rendering doesn't hide your platform from search bots. You get code-level audit notes ready for your sprint tickets.

What I personally implement:

  • JavaScript rendering and hydration audits
  • Indexation and canonical tag architecture
  • Core Web Vitals remediation for heavy web applications
High-Intent Acquisition
Content strategy for feature & comparison pages

I architect high-converting comparison hubs ('vs' and 'alternative to') and product feature pages that rank for commercial-intent keywords and drive qualified demo requests directly to your sales team.

What I personally implement:

  • Competitor alternative and comparison page templates
  • Feature-to-query semantic topic mapping
  • Intent-focused content briefs written for conversion
Global Expansion
Multi-market & international growth

I design hreflang configurations and geo-targeting site architectures across subdirectories or ccTLDs to ensure you capture international search demand without cannibalising domestic performance.

What I personally implement:

  • Hreflang validation and cross-domain XML sitemaps
  • Regional search intent and keyword localisation
  • Subfolder vs ccTLD domain structure advisory
Modern Discovery
AI search visibility & Answer Engine Optimisation

I adapt your digital footprint so that modern LLM search engines and AI overviews cite your brand, understand your factual entities, and present your business as an authoritative primary source.

What I personally implement:

  • Entity graph validation and custom JSON-LD schemas
  • Citation source analysis across search LLMs
  • Content structuring for conversational answer retrieval

Have an architecture or indexing challenge?

Share your URL and search hurdles. I review your setup directly before we speak.

Book a consultation with me
Specialised Consulting Services

Specialised search consultancy for complex technical and global challenges

You work directly with me to solve difficult crawl issues, capture next-generation AI discovery, and scale your organic presence across international markets. No junior account managers or layered agency overhead.

Crawlability & Architecture
Technical SEO
Deep diagnosis and remediation of indexing, rendering, schema architecture, and Core Web Vitals issues holding your search performance back.

Key Deliverables

  • Log file analysis & crawl budget efficiency
  • JavaScript rendering & faceted navigation solutions
  • Enterprise schema markup & site architecture
Next-Gen Discovery
AI Search Optimisation
Practical strategies to position your brand across Google AI Overviews, Perplexity, and conversational search platforms without speculative guesswork.

Key Deliverables

  • Entity graph mapping & digital footprint alignment
  • Topical authority modelling for LLM extraction
  • Informational citation & source authority building
Global Search Scaling
International SEO
Cross-border organic search strategies tailored for multilingual markets, correct ccTLD/subfolder routing, and accurate hreflang execution.

Key Deliverables

  • Hreflang implementation & canonical validation
  • Localised search intent & market gap analysis
  • Multi-regional technical audits & performance tracking

Need direct senior guidance on your search performance?

Book a consultation to discuss your technical architecture, international roadmap, or AI search footprint directly with me.